---
title: Marketing and tracking
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Explore the tracking and marketing capabilities of Xperience by Kentico, as well as the best ways to ensure your tracking complies with your region's personal data regulations.

As a developer, your client or organization likely needs you to help them gather valuable marketing data and engage clients.

This path will guide you through the configuration and implementation of data protection, contact tracking, and member registration in your project.

## You'll learn how to...

1. **Configure data protection** – Manage personal data, customer consents, and handle data removal requests.
2. **Implement data protection** – Build consent management with collectors and erasers for regulation compliance.
3. **Track activities and contacts** – Work with contacts and their activities, including custom implementations.
4. **Enable member registration** – Allow visitors to register, authenticate, and access special content.