Learning path: Marketing and tracking.

Set up Xperience marketing and tracking tools to help marketers drive engagement and stay compliant with privacy laws.

Explore the tracking and marketing capabilities of Xperience by Kentico, as well as the best ways to ensure your tracking complies with your region’s personal data regulations.

As a developer, your client or organization likely needs you to help them gather valuable marketing data and engage clients.

This path will guide you through the configuration and implementation of data protection, contact tracking, and member registration in your project.

You’ll learn how to…

  1. Configure data protection – Manage personal data, customer consents, and handle data removal requests.
  2. Implement data protection – Build consent management with collectors and erasers for regulation compliance.
  3. Track activities and contacts – Work with contacts and their activities, including custom implementations.
  4. Enable member registration – Allow visitors to register, authenticate, and access special content.
  1. Module
    Completed In progress

    Data protection configuration

    Use Xperience Data Protection to manage consents, handle personal data, and meet privacy laws like GDPR.

    6 Module Pages
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  2. Module
    Completed In progress

    Data protection

    Implement consent, collectors, and erasers to ensure your project meets data protection and privacy requirements.

    13 Module Pages
    Start Module Keep Learning Review Module
  3. Module
    Completed In progress

    Activities and contacts

    Work with contacts and their activities in Xperience by Kentico, including custom activities and contact attributes.

    9 Module Pages
    Start Module Keep Learning Review Module
  4. Module
    Completed In progress

    Members

    Allow visitors to register and authenticate in your website channel, manage their profile, and access special content.

    12 Module Pages
    Start Module Keep Learning Review Module