View email statistics

You can view statistics for emails in email channel applications.

The list of emails provides an overview where you can compare the effectiveness of your emails according the open and click rate.

To view detailed statistics for a specific email, select the email in the appropriate email channel application and switch to the Statistics view mode in the options panel on the right. Here you can find an Engagement funnel of the email’s recipients, showing how many emails were sent, and the number of unique opens and clicks.

You can also view sending statistics of emails in the Email metrics application in the Xperience Portal (for projects deployed to the Xperience SaaS).

Contact activities for emails

The system can track Email click activities, which represent link clicks performed by individual email recipients. Depending on your project’s implementation, email activities are only logged for recipients who agree to be tracked, for example based on consents.

To view logged activities for a specific email, select the email in the appropriate email channel application and switch to the Contact activities view mode in the options panel on the right. Here, you can see information about the contact (recipient) who performed each click. The Value column displays the URL of the clicked link.

Email activities allow you to:

• Segment contacts into groups by using “Email click” conditions
• Personalize content
• Make decisions based on the actions that your audience takes when viewing email channel content. Such decisions can be automated by including “Email click” conditions in automation processes.