---
title: Engage your audience with email
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Email marketing is still one of the most powerful ways to build relationships with your audience — but only when it's done right. In this module, you'll learn how to set up everything you need to run successful, professional email campaigns using Xperience by Kentico.

Whether you're welcoming new subscribers, sending out newsletters, or helping contacts manage their preferences, Xperience gives you the tools to create a smooth and consistent email experience from start to finish.

In this module, you'll learn how to:

> **Info:** 
>
> - Create a recipient list and set up confirmation pages and emails for subscriptions and unsubscriptions.
> - Build a marketing email step-by-step — from subject line to design to content.
> - Send the right messages with clear, branded confirmation and unsubscription emails and pages at the right time.
> - Design a professional newsletter and save it as a reusable email template preset using the drag-and-drop Email Builder.
> - Ensure that regular marketing emails reach the right audience by filtering the recipient lists with contact groups.
> - Set up an autoresponder email so visitors receive an immediate, relevant reply after submitting a form.
> - Create email automation to trigger behavior-based follow-ups and build simple contact journeys.
> - Configure internal notifications to keep your team informed when key actions happen on your website.

By the end of this module, you'll be ready to deliver targeted, effective emails that keep your audience informed, engaged, and in control of their preferences — all while saving time and staying compliant.

Let's start and make your email marketing smoother, smarter, and more successful.