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Understand emails in Xperience

  • Understand emails in Xperience
  • Introduction to emails
  • Marketing emails
  • Notifications
  • How emails work behind the scenes
  • Understand structured emails
  • Explore Email Builder
  • Compare structure and Email Builder emails
  • When to use structured emails
  • When to use Email Builder
  • Combine Email Builder and structured emails
  • Introduction to email statistics
  • Understand the key email metrics
  • Learn about email interactions
  • Check these before jumping to conclusions
  • Leverage email data in customer journeys
  • Emails and customer journeys
  • Emails events in customer journeys
  • Track email interactions
  • Gain insights from emails
  • Recipient management recommendations
  • Dedicated recipient lists for each email stream
  • Single recipient list with contact group filtering
  • Combine both recipient management approaches
  • Choose the right recipient management approach
  • Intro to common email issues
  • Understand limitations of open rates
  • Identify email issues
  • High unsubscribe rate
  • High bounce rate
  • Spam complaints
  • Low engagement
  • Drop in deliverability
  • Missing contact activities
  • Duplicate emails sent
  • Continue learning about Xperience by Kentico

Module: Understand emails in Xperience

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Notifications

Send notifications to your team

It’s easy to confuse notifications with marketing emails, but they’re totally different.

Notifications are internal system emails that alert your team when something happens like a new form submission or a system error. They’re not sent to customers, and they’re not part of your email marketing.

Example: When a customer requests a business loan quote, a notification email alerts the sales team so they can follow up quickly. The email can contain all the data that the customer provided through the online form.

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