---
title: Continue learning about Xperience by Kentico
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Congratulations on completing this module! You've taken your first step toward understanding how emails fit into Xperience and how they can support your team's communication goals.

In this module, you learned:

- What types of emails you can create in Xperience (structured and Page Builder emails).
- How recipient lists, confirmation emails, and unsubscription features work.
- What statistics are available to measure performance.
  How to recognize common email marketing mistakes.
- Ways to connect email data with the customer journey.

We hope this module helped you make more informed decisions about how your emails support customer relationships and business growth.

## What's next?

From here, you can dive into practical how-to guides that walk you through building emails step-by-step. As you explore further, remember: your goal isn't just sending messages. You want to deliver the right message to the right audience at the right time.