---
title: Understand emails in Xperience
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Welcome! It's great to have you.

This module is not about building different emails every detail step by step. Instead, it gives you a clear picture of what’s possible with emails in Xperience. You’ll learn what types of emails the system supports, what kind of statistics are available, and how to recognize common mistakes in email marketing. We’ll also show you how to use insights from your email performance as part of the broader customer journey.

You’ll explore:

- The basics of emails in Xperience (structured emails and Page Builder emails).
- How recipient lists and subscription management work.
- Understanding email statistics and spotting weak points.
- Using email data to support the customer journey.

By the end, you’ll have a solid understanding of Xperience’s email capabilities. This wil help you make better decisions when planning or reviewing email marketing activities.