---
title: Best practices for managing assets
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Keep your assets organized with these best practices

Organizing assets in _Content hub_ takes more than creating folders, especially in large projects. You need to create a well-structured system to help editors keep their projects maintainable. The following best practices will help you build and maintain a structure that works for everyone.

### Use workspaces to manage access and scope

Workspaces are where you define who can use and edit assets. Use them to protect brand-critical assets and allow teams to share standardized resources across teams or only among themselves using dedicated workspaces. For example, limit editing rights in a _Brand assets_ workspace to only the company's graphic designers, but allow website editors to use those assets in their work.

### Use folders for organization, not permissions

Folders are only for grouping assets to make them easier to find. They don’t control access or editing rights.

### Use smart folders to filter relevant content

_Smart folders_ let you group assets based on _filters_, such as _tags_, _status_, or _modification dates_. They update automatically as assets change, which is useful for tracking campaign materials, reviewing drafts, or managing recently uploaded files. Use them to create _views_ over content that you are responsible for.

### Publish catalogs or galleries dynamically

Developers can use the [dynamic content delivery](https://docs.kentico.com/guides/development/advanced-content/deliver-content-dynamically-with-smart-folders.md) in _smart folders_ and feed _media catalogs_ or _galleries_ directly to your website channels. For example, you could maintain a _New products_ smart folder or a _Featured campaign_ folder, and the website or app will automatically display the right assets without manual updates.

### Keep folder names clear and meaningful

Choose simple, descriptive folder names so anyone can understand where to find an asset, for example, use _Credit cards_ instead of _CC2025\_Materials_. Clear names save time and reduce mistakes.

### Avoid deep folder structures

Two or three levels of folders are enough for most projects. Complex hierarchies make navigation slower and harder to maintain, especially for new team members.

### Review and clean up folders regularly

Embrace temporary folders, such as those for campaigns. At the same time, to prevent clutter, put a process in place to regularly review and clean up folders that are no longer needed.

## Speed up content creation by using cloning and multi-select

This interactive demo shows a quick, practical way to reuse content you already have in Xperience, and also how to keep your folders neat and organized with less repetitive clicking.

You’ll explore how to clone an existing page in Xperience, duplicate a reusable content item from the Content hub, and then use multi-select to organize multiple items in one go.

🎮 [Speed up your content creation process (interactive demo)](https://demo.arcade.software/PVkIUrdvQ96W1FFQt8HW)

The demo shows the three functionalities – cloning a page and an item, and multi-select – in a single workflow:

- Clone an existing campaign page (including its layout and widgets) to create a new draft page.
- Clone a reusable content item in the Content hub to create a draft copy you can edit without affecting the original.
- Use multi-select (Shift+click for range selection, Ctrl+click for individual selection) to apply bulk actions, such as moving items to a folder.