Module: Customer journeys
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Welcome to customer journeys
Are you curious about what customer journeys are – and why they matter? Start your journey here.
This module lays the groundwork for understanding customer journeys from a marketer’s perspective. You’ll explore the core concepts, the differences between different business frameworks, and the actual value customer journeys bring to your digital strategy.
What will you learn?
- Why understanding your customer’s behavior is key to meaningful engagement.
- What a customer journey is – and why it’s worth your time.
- How customer journeys compare to buyer’s journeys, user stories, and sales funnels.
- The strategic benefits (and possible drawbacks) of customer journey mapping.
- Spot the key parts of a journey: stages, touchpoints, and customer segments
- Prepare the information you need before mapping your first journey
- Follow a quick tutorial to create a test journey in Kbank and work with the Customer journeys feature in Xperience
By the end of this module, you’ll be equipped with the knowledge and skills to create effective customer journeys that drive engagement, conversion, and loyalty.
Let’s get started!