---
title: Working with customer journeys in Xperience by Kentico
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Are you curious about what customer journeys are – and why they matter? Start your journey here.

This module lays the groundwork for understanding customer journeys from a marketer’s perspective. You’ll explore the core concepts, the differences between different business frameworks, and the actual value customer journeys bring to your digital strategy.

## What will you learn?

> **Info:** 
>
> - Why understanding your customer’s behavior is key to meaningful engagement.
> - What a customer journey is – and why it’s worth your time.
> - How customer journeys compare to buyer’s journeys, user stories, and sales funnels.
> - The strategic benefits (and possible drawbacks) of customer journey mapping.
> - Spot the key parts of a journey: stages, touchpoints, and customer segments.
> - Prepare the information you need before mapping your first journey.
> - Follow a quick tutorial and learn how to work with Customer journeys in Xperience hands-on.
> - Follow an interactive demo or build a full customer journey from scratch.

By the end of this module, you'll be equipped with the knowledge and skills to create effective customer journeys that drive
engagement, conversion, and loyalty.

Let's get started!