---
title: Model product benefits and features
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Make benefits a separate content type

In any product promotion, it always helps when you can pinpoint the benefits the product brings to the customer.

![Product benefits displayed in hero banner widget](https://docs.kentico.com/docsassets/modules/model-product-benefits-and-features/kbank-product-benefits-in-banner-widget.png "Product benefits displayed in hero banner widget")

From a content modeling perspective, the concept of benefits extends beyond the product. In general, your team might want to promote the company by listing what benefits customers get when they start working with you.

![Company benefits displayed in a banner widget](https://docs.kentico.com/docsassets/modules/model-product-benefits-and-features/kbank-company-benefits-in-banner-widget.png "Company benefits displayed in a banner widget")

You can create a Benefit content type to help you communicate product or company benefits.

![Product content type with linked Benefits content type](https://docs.kentico.com/docsassets/modules/model-product-benefits-and-features/graph-benefits-content-type-as-part-of-product.png "Product content type with linked Benefits content type")

Making the benefits a set of data, among other product data, opens new horizons. You will store specific benefits as an individual item, and then you can reuse them in different products. You can highlight particular benefits when promoting the product or your company across various channels, including the website, headless apps, and emails.

![Product benefits displayed in a mobile app](https://docs.kentico.com/docsassets/modules/model-product-benefits-and-features/kbank-benefits-in-app.png "Product benefits displayed in a mobile app")

## Make product features reusable

Product features are little gems of information that, like keys, can unlock a product’s essential aspects in customers’ eyes. If you introduce product features in a way that customers easily understand, they become the secret sauce that makes the product tick.

Storing features into separate content types has two main benefits. First, you’re **making your content more modular**, thus reusable whenever needed.

![Product with linked product features in a separate content type](https://docs.kentico.com/docsassets/modules/model-product-benefits-and-features/product-with-linked-features.png "Product with linked product features in a separate content type")

Secondly, since the feature content type stores data without any presentation information, you can easily show it in any way – for example, as tabular data you can see in the image below.

![Product features displayed in a table](https://docs.kentico.com/docsassets/modules/model-product-benefits-and-features/product-features-in-tabular-data.png "Product features displayed in a table")

Well-modeled features will help you describe the product to your audience, whether by comparing features across a range of products, assessing their availability, or even weaving them into price calculators.

![Product features in product comparator widget](https://docs.kentico.com/docsassets/modules/model-product-benefits-and-features/features-in-product-comparator.png "Product features in product comparator widget")

The image shows Kbank's custom Comparator widget that presents two loan products (_Debt Consolidation Loan_ and _Personal Loan_) side by side within a container and with a heading above. The _Comparator_ widget structures data to make product differences easy to scan while maintaining a polished, promotional look.

Instead of the table column, a vertical list shows key features such as _minimum and maximum borrowing amounts_, _choice of payment date_, _free early repayments_, and _mobile‑app support_. The center of the comparator displays feature's respective borrowing ranges and checkmarks that indicate which features they include. Each card ends with a prominent _Apply Now_ button.