Model product benefits and features

In any product promotion, it always helps when you can pinpoint the benefits the product brings to the customer.

From a content modeling perspective, the concept of benefits extends beyond the product. In general, your team might want to promote the company by listing what benefits customers get when they start working with you.

You can create a Benefit content type to help you communicate product or company benefits.

Making the benefits a set of data, among other product data, opens new horizons. You will store specific benefits as an individual item, and then you can reuse them in different products. You can highlight particular benefits when promoting the product or your company across various channels, including the website, headless apps, and emails.

Make product features reusable

Product features are little gems of information that, like keys, can unlock a product’s essential aspects in customers’ eyes. If you introduce product features in a way that customers easily understand, they become the secret sauce that makes the product tick.

Storing features into separate content types has two main benefits. First, you’re making your content more modular, thus reusable whenever needed.

Secondly, since the feature content type stores data without any presentation information, you can easily show it in any way – for example, as tabular data you can see in the image below.

Well-modeled features will help you describe the product to your audience, whether by comparing features across a range of products, assessing their availability, or even weaving them into price calculators.

The image shows Kbank’s custom Comparator widget that presents two loan products (Debt Consolidation Loan and Personal Loan) side by side within a container and with a heading above. The Comparator widget structures data to make product differences easy to scan while maintaining a polished, promotional look.

Instead of the table column, a vertical list shows key features such as minimum and maximum borrowing amounts, choice of payment date, free early repayments, and mobile‑app support. The center of the comparator displays feature’s respective borrowing ranges and checkmarks that indicate which features they include. Each card ends with a prominent Apply Now button.