---
title: Configuring and customizing your on-line marketing features
related:
  - https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Configuring on-line marketing features

Before starting working with on-line marketing features, you need to make sure that you have set the features correctly and provided marketers with necessary permissions:

- [Follow the best practices for EMS performance](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/best-practices-for-ems-performance.md)
- [Configure on-line marketing permissions](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-on-line-marketing-permissions.md)

You may also need to enable or configure the individual on-line marketing features to allow marketers work with them efficiently:

- [Configure contacts](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-contacts.md)
- [Configure activities](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-activities.md)
- [Configure content personalization](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-content-personalization.md)
- [Configure email marketing](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing.md)
- [Configure marketing automation](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-marketing-automation.md)
- [Configure optimization testing](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-optimization-testing.md)
- [Configure web analytics](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-web-analytics.md)

Furthermore, you can make additional adjustments to [banners](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/banners.md), [campaigns](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/campaigns.md), and [personas](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/personas.md):

- [Add banners to a page as web parts](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/adding-banners-to-a-page-as-web-parts.md)
- [Change the campaign report update interval](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/changing-the-campaign-report-update-interval.md)
- [Recommend pages to personas through web parts](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/recommending-pages-to-personas-through-web-parts.md)

## Customizing on-line marketing features

After having enabled and configured, and even worked with your on-line marketing features, you may want to customize them, so that you can use the features in a more efficient manner:

- [Use on-line marketing macros](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/on-line-marketing-macros.md) to dynamically load values related to on‑line marketing applications.
- [Improve performance of custom macros](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/on-line-marketing-macros/improving-custom-macro-performance-in-scoring-and-contact-groups.md) in scoring and contact group conditions.
- [Separate the contact management database](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/separating-the-contact-management-database.md) to optimize the contact management data processing.
- [Set up automatic deletion of contacts](https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-contacts/setting-up-automatic-deletion-of-contacts.md) to reduce the volume of contact management data.