---
title: Upgrading to Xperience for business owners
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Migrating from Kentico Xperience 13 to Xperience by Kentico affects how your team works with content and campaigns, so go in with clear eyes. It’s also a chance to rethink how your organization creates content, runs campaigns, and manages digital experiences. Approached well, the upgrade isn’t just a technical lift-and-shift; it’s an opportunity to modernize your content model, streamline editorial workflows, strengthen content governance, and unlock marketing capabilities that can improve ROI.

## Who this path is for

You're a project business owner or manager preparing to migrate from Kentico Xperience 13 (KX13) to Xperience by Kentico (XbyK). You don't need to write code, but you do need to hold your own in conversations with your partner's solution architects and developers throughout the upgrade.

## What you'll get out of it

By the end of this learning path, you'll understand what XbyK can do, what the upgrade actually involves, and where you have room to make decisions that matter to your business. Specifically, you'll be able to:

- Talk through XbyK's core capabilities with confidence, so you can evaluate what your partner proposes rather than just accepting it.
- Understand the challenges and tradeoffs involved in upgrading from K13, so you know what to expect and what questions to ask.
- Recognize how the content model can be adjusted to improve editing workflows and content governance for your team.
- See how customer journeys help you build more effective experiences, and how the platform's digital marketing capabilities can be used to grow ROI.

## What's included

This path walks you through four modules, in order:

1. **Welcome to XbyK** – A first look at the platform and what sets it apart from KX13.
2. **Xperience essentials for editors and marketers** – The day-to-day capabilities your content and marketing teams will use.
3. **Upgrading to XbyK: Overview** – What the migration process looks like and what to plan for.
4. **Content modeling guide** – How content is structured in XbyK, and how that structure shapes editing and governance.

Complete these four modules, and you’ll be ready to sit in on architecture discussions, ask the right questions, and make informed calls on your migration.