---
title: Email marketing
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

This learning path takes you from your first recipient list to a sent, tracked email campaign in **Xperience by Kentico**. It starts with how emails work in the platform, then moves to building and sending them in practice.

You don't need a technical background. These lessons are made for marketers and editors who plan, write, and send email campaigns.

You'll learn how to:

- Tell the Xperience email types apart and choose the right one for each job.
- Build recipient lists and create marketing, confirmation, and unsubscription emails.
- Read email statistics and use what they tell you to improve the next campaign.

By the end of this path, you'll be able to run an email campaign from first draft to delivery, and judge how well it performed.