---
title: Digital marketing
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

This learning path shows you how to turn visitor data into meaningful engagement in **Xperience by Kentico**. You'll follow a visitor from their first anonymous click through to a mapped customer journey, and learn how to handle the data you collect along the way.

You don't need a technical background. These lessons are made for marketers and campaign owners who work in the Xperience administration day to day.

You'll learn how to:

- View and segment contacts, track their activities, and collect data through forms.
- Map customer journeys and read journey insights to improve conversions.
- Manage consents and handle personal data requests so your campaigns meet privacy laws like GDPR.

By the end of this path, you'll know who your visitors are, how they move through your site, and what you can responsibly do with what you learn about them.