Work with multilingual content

Reaching audiences in their native language builds trust, improves engagement, and introduces your business to entirely new markets. This module shows you how multilingual content works in Xperience by Kentico, from understanding language variants and fallback behavior to creating translated pages and products hands-on.

You’ll start with the core concepts behind multilingual content, then move into practical setup: how languages are configured in Xperience and what that means for your day-to-day work as a content editor. From there, you’ll create language variants of a page and a product yourself, following step-by-step exercises in the Kbank demo environment.

The second half of the module focuses on AIRA-powered translations. You’ll learn what AIRA can and can’t do, how to configure it for your brand’s tone of voice, and how to run your first automated translation workflow. Finally, you’ll go deeper into prompt writing and explore how to structure effective translation prompts, build glossaries and DNT lists, and iteratively improve your output until it reads like it was written from scratch in the target language.

By the end of this module, you’ll be ready to plan and manage a multilingual content strategy in Xperience and guide AIRA toward translations that are accurate, on-brand, and ready to publish.

Let’s get started!