---
title: Turn your newsletter into a reusable template
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Turn your newsletter into a reusable template

Now that you've sent your first newsletter, you might be thinking, "I'll need to send something like this again." Chances are that you're right, and the good news is that you don't need to start from scratch next time.

In this section, you'll learn how to save your newsletter as a template so you can reuse the layout and structure for future emails.

## Why save it as a template?

Templates help you:

- Save time by reusing the same structure.
- Keep your emails consistent in layout and branding.
- Avoid repetitive work like adding the logo or footer every time.

If your emails usually follow a similar pattern, templates are your best friend.

## Save your newsletter email as a preset template

Let's turn your one-off newsletter email into a handy template you can use again and again.

### Step 1: Find your sent newsletter

1. Go to the **Marketing emails** app.
2. Find the _Kbank summer bash_ newsletter email in **List of emails**.

### Step 2: Save the email as a template

1. Open the email, and switch from the **Content** tab to the **Email Builder** tab. You can save the email as a preset only from there.
2. Navigate to the **Send draft** button and choose _Save as preset template_ from the menu.
3. Fill in preset template properties:
   1. **Name**: _Kbank quarterly bash newsletter_
   2. **Description**: _Kbank quarterly bash newsletter - to be sent out to Kbank coffee-drinkers club members each quarter._
   3. **Icon**: _cup_
4. **Save** the template.

This template is now available to use the next time you create an email. You can verify it's availability in the **Preset templates** app.

### Step 3: Build a clean, reusable layout

Let's create a new version of the newsletter, this time with a reusable layout. You'll build it like before but with more flexibility in mind.

1. Create a new email the same way you did in the first part of this guide, but this time, focus on layout rather than content.
2. Add these building blocks:
   1. **Image** widget for company logo
   2. Placeholder text areas:
      1. **Text widget** for headline: _Your headline here_
      2. **Text widget** for email content: _Your email content here_
      3. A footer section - add the **Product** widget to include a link to a product page from the page tree, and include a CTA button placeholder:
         1. **Product page**: _Personal banking_ -> _Current account_
         2. **Product page button text**: _Your CTA text here_
3. **Apply** changes and **Save** them.
4. When you **Save as preset template**, it should look similar to the following:

![Saved reusable email preset](https://docs.kentico.com/docsassets/modules/turn-newsletter-into-template/reusable-layout-preset.png "Saved reusable email preset")

### Step 4: Save your layout as a template

1. Use the **Save as template** button once your layout is ready.
2. Choose a clear name, like **Newsletter with logo and footer**.
3. Optionally, add a description to remind others what it's for.

### Step 5: Use your new template

Next time you create an email, why not use the template you saved?

Here's the simplified flow:

1. **Create new** in the **Marketing emails** app.
2. **Email name**: _Kbank winter bash_
3. **Email purpose**: _Regular_
4. **Content type**: _Simple email_
5. **Continue** to choose **Email template**.
6. In _Preset_ templates, find _Newsletter with logo and footer_.
7. **Create** a new email from the preset template you created.

Now, you can jump straight into building strong content without worrying about the layout each time, and let preset templates help you scale your email marketing while staying on-brand.

## Wrap up

First, you've learned the basic components of the _Email Builder_ and got a hands-on demonstration of how easy it is to create and send a newsletter email with these building blocks.

In the second part of this guide, you built on this knowledge and created your own email template to simplify your workflow and speed up email creation in the _Marketing Emails_ channel.