---
title: Send regular marketing emails
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Learn how to create and send a regular marketing email in [Xperience by Kentico](https://www.kentico.com/platforms/xperience-by-kentico). In this guide, you’ll see how to build a promotional email using the [Email Builder](https://docs.kentico.com/guides/development/email-marketing/email-builder-overview.md) and target the right audience by combining recipient lists with contact group filtering.

> **Info:** The sample marketing email shown in this interactive walkthrough was prepared in **Kbank**, our demo website environment.
>
> If you'd like to follow along, or if you simply want to explore how working with emails looks in **Xperience by Kentico**, try our Kbank demo website.\
> You can request your demo site through our [demo request form](https://www.kentico.com/customers/educationcenter/training-website-requests) and ask for the _Xperience by Kentico – Business Tutorial Kbank demo site_.\
> Once we approve the request, we’ll automatically send you a link to your demo site.

## Create and send a regular marketing email

Watch the interactive video below to see the full workflow of creating a regular marketing email, from building the content in the Email Builder to targeting the right audience and sending the email.

🎮 [Send regular marketing emails (interactive demo)](https://demo.arcade.software/7hc4mdrCoTMINo2uqmDV)

## Wrap up

In this walkthrough, we covered how to:

- Understand the role of [Recipient lists](https://docs.kentico.com/modules/work-with-emails/create-a-recipient-list.md) and [Contact groups](https://docs.kentico.com/guides/digital-marketing/work-with-contacts/contact-groups-overview.md) when segmenting your email audience.
- Create a **regular marketing email** using a structured email template with the **Email Builder** enabled.
- Build promotional email content in a drag-and-drop builder using **widgets**.
- Refine your audience by applying **include** and **exclude** conditions based on _Contact groups_.
- Review, schedule, and **send a regular marketing email** directly from _Xperience by Kentico_.

With these basics in place, you can confidently deliver targeted marketing messages to the right audience without fragmenting your contacts into new, unnecessary recipient lists.