Create a newsletter email and template in Email Builder

Creating marketing emails often feels more complicated than it should be. You have to worry about HTML quirks, ensuring emails display correctly across all kinds of inboxes, devices, and operating systems. It’s a lot, especially if you always need a developer’s help.

That’s why Xperience includes the Email Builder: a no-code email editing tool that helps you create professional, responsive emails without writing a single line of code. Developers create the reusable building blocks called components once, and from then on, you can simply drag and drop them into place.

The result? You can create your emails faster. It’s easy to use and everybody who knows Page Builder, so you don’t run into bottlenecks. And since the Email Builder aims to build once, reuse everywhere, it asks for less back-and-forth with the dev team.

Email Builder components

As an editor, you don’t need to write any code. Developers prepare building blocks like templates, sections, and widgets to put your emails together piece by piece.

It’s as easy as building castles out of Lego bricks: choose a template, drop in content blocks, and create an email to share your big, bold marketing message.

Here’s a quick look at the building blocks you’ll use:

• Sections Sections divide the layout of your email into logical parts. Each section can hold one or more widgets in one or more email widget zones. For example, you might add a section for your header (and header image), another for the main content, and a final one for the footer.

  

• Widgets
  Widgets are content blocks you drag into your email, such as text areas, images, buttons, and more. You can mix and match them to build your content.

• Templates
  Templates allow you to save the structure, layout, and other email configurations of your email to reuse it for other emails as many times as you need. You can create and save a template preset that suits your campaign, then adjust the layout and content to match your message.

Now, let’s put all this theory into practice.