---
title: Create your first marketing newsletter
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Create your first marketing newsletter

Imagine you're creating a simple newsletter email for Kbank's upcoming summer event—a fun-filled gathering for colleagues to connect, relax, and celebrate the season. The email should capture the event’s playful tone while remaining clean and professional.

> **Info:** Before you can start sending newsletters, your team needs to set up a way how your users subscribe to your newsletters. If you want to get a feel for what setting it up looks like, the following video walks you through adding subscription form and additional subscription pages.

🎬 [Video](https://www.youtube.com/embed/uWkV4ALAitg?si=xeJhdGGVZs5JgYnr)

Are you ready?

You’ll use **Email Builder** to structure and style the message. If you're excited to put your very own newsletter creation skills to the test, then let's jump right in!

### Step 1: Start a new email

1. Go to the **Marketing emails** channel and create **New email**.
2. Fill in the **Email name**: _Kbank summer bash_
3. Select:
   1. **Email purpose**: _Regular_
   2. **Content type**: _Simple email_
   3. **Continue** to save your choices.
4. Select **Email template**:  [\*MJML Starter Kit template\*](https://docs.kentico.com/guides/development/email-marketing/use-email-builder-starter-kit.md) and **Create** your new email.

### Step 2: Add sections and widgets

1. New email draft opens in the **Content** tab by default. Fill in the email metadata:
   1. **Subject**: _Kbank Summer Bash Is Here!_
   2. **Preview text**: _Get your goodies at Kbank's big summer bash_
   3. **Save** your changes and switch to the **Email Builder** view.

2. In the **Email Builder**, you'll see a blank layout with an empty section already in place.

3. Use the **"+"** (**Add section**) gray button on the left side to create the layout of the email. Let's add three more **Full-width sections** - one for the **header image**, one for the **email headline and first call to action**, one section for the **main content**, and one for the **CTA button**, which can guide users to your website, landing page, or special offers.

4. Add widgets to your sections:
   1. Into the top section, add **Image** widget for the company logo.
      1. In widget properties, **Select existing content item**.
      2. Switch to the _Brand Assets_ workspace, add the _Kbank logo_ image, **Select**, and then **Apply** to save the asset.
   2. In the section section, add your email headline and content using the **Text** widgets:
      1. **Headline**: _Get ready for a season full of sunshine, celebration, and good vibes_
      2. Set the headline to _Heading 1._
      3. Add a **Button** widget to the section, and adjust the properties:
      4. **Button text**: _Kbank summer_
      5. **URL**: _https://www.kentico.com_
      6. Set the horizontal alignment to _HorizontalAlignment.Center_.
   3. Add **Text** widget to add the email body:
      _Get ready for a season full of sunshine, celebration, and good vibes_
      _Hi, Kbank fans!_
      _This is your chance to connect with colleagues, enjoy fun activities, and unwind in true summer style. Whether you're here for the food, the games, or just to soak up the atmosphere, there's something for everyone. Expect music, laughter, and maybe even a shark or two along the way. This placeholder text is here to give you a preview of how your email content will look once finalized. Stay tuned for more details and baby sharks._
      _Summer has officially arrived at Kbank!_
   4. Copy the _Kbank summer_ Button widget the last section, and adjust the properties:
      1. **Button text**: _Get your goodies here_
      2. **URL**: _https://www.kentico.com_
      3. Set the horizontal alignment to _HorizontalAlignment.Center_.

> **Info:** Keep the number of sections to a minimum to avoid overwhelming your layout. Keep your content clear and focused. Short paragraphs and simple but eye-catching headlines work best for email.
>
> **Tip:** Try using the _Text_ widget's properties to, for example, change the headline to _Heading 1_.

### Step 3: Improve the email

Let's see if you've grasped the basics of creating email with _Email Builder_. Here's a challenge:

**Can you turn your email to look like the following?**

![Sample email exercise](https://docs.kentico.com/docsassets/modules/create-first-marketing-newsletter/email-builder-kbank-newsletter-exercise.png "Sample email exercise")

> **Tip:** Use fewer sections, **Text**, **Button**, and **Divider** widgets in the email body. Set the logo width to 250.

> **Info:** **A note on subject lines**
> Before you send your email, be sure to write a strong subject line. It's the first thing your readers will see and can make a big difference. Stay within your brand guidelines and:
>
> - Be clear and specific.
> - Add a sense of urgency or curiosity.
> - Keep it under 50 characters if possible.

### Step 4: Preview your email

1. Select **Preview** tab on the right to see how your email will look on **Desktop** and **Mobile**.
2. In the **Inbox** tab, preview the _From_, _Subject_ and _Preview text_ fields.
3. Now is a good moment to double-check:
   1. Any spelling and grammar errors? Off-brand communication style?
   2. Is the image loading correctly for different devices?
   3. Do button links correctly work?

### Step 5: Schedule or send your email

1. In the **Properties** tab, define **Sender and recipients**:
   1. **Sender**: _Kbank team_
   2. **Send to**: _Newsletter recipient list_
   3. **Save**
2. **Review and send**
   1. Either select **Schedule** to set a send time.
   2. Or **Send now** to deliver your email immediately.

> **Info:** _Marketing Emails_ channel in Kbank is not connected to any SMTP server, the emails are not sent, and that's why you won't be able to view the email statistics.