Work with image variants and focal point

Images bring your content to life, but they don’t always fit neatly into every space across your website, emails, and other marketing channels. A photo that looks great in a wide hero banner might not work as well in a square thumbnail or a social media preview. Instead of uploading multiple versions of the same image yourself, Xperience by Kentico can generate image variants for you and even detect the best focal point.

Let’s explore how to make the most of these features in Xperience so that your images are always sharp, relevant, and well-framed, no matter where they appear.

What we’ll cover

• What image variants and focal points are.
  
• How Xperience automatically optimizes and crops your images.
  
• How to adjust the focal point to direct attention to the important part of your image.
  
• When and how to use manual cropping for more control.
  
• How to share image variants outside of Xperience.

By the end, you’ll know how to prepare professional and consistent images, no matter where your audience sees them.