---
title: Work with image variants and focal point
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Images bring your content to life, but they don't always fit neatly into every space across your website, emails, and other marketing channels. A photo that looks great in a wide hero banner might not work as well in a square thumbnail or a social media preview. Instead of uploading multiple versions of the same image yourself, **Xperience by Kentico** can generate **image variants** for you and even detect the best **focal point**.

Let's explore how to make the most of these features in _Xperience_ so that your images are always sharp, relevant, and well-framed, no matter where they appear.

## What we'll cover

- What image variants and focal points are.
- How Xperience automatically optimizes and crops your images.
- How to adjust the focal point to direct attention to the important part of your image.
- When and how to use manual cropping for more control.
- How to share image variants outside of Xperience.

By the end, you'll know how to prepare **professional and consistent images**, no matter where your audience sees them.