Image AI features

Xperience AIRA provides additional features when it comes to images stored in the Content hub. It can automatically adjust images when you upload them by, for example, automatically selecting the image focal point and creating different image variants for desktops and mobile devices. This ensures your audience sees the best version of your image, no matter their device.

If you want more control over how the final image looks, you can manually adjust the focal point to crop the image appropriately before saving the new content item.

You can test this for yourself and instantly see how changing the focal point also adjusts the cropped variants of the image to be in line with the newly selected focal point.

Learn more about how AIRA processes and adjusts your images to improve performance and visual quality.

If you want to leverage the most out of working with assets, and see how AIRA optimization works firsthand, check out the following short demo, where you’ll learn how to upload images into the Content hub and how to keep them organized. You’ll also see how Xperience automatically prepares the uploaded images for use across your websites and campaigns.

To follow along with this demo step by step, see details in our dedicated guide on working with assets.