---
title: Image AI features
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Image AI features

Xperience [AIRA](https://docs.kentico.com/documentation/developers-and-admins/configuration/aira-configuration.md) provides additional features when it comes to images stored in the _Content hub_. It can automatically adjust images when you upload them by, for example, **automatically selecting the image focal point** and creating **different image variants for desktops and mobile devices**. This ensures your audience sees the best version of your image, no matter their device.

If you want more control over how the final image looks, you can **manually adjust the focal point** to crop the image appropriately before saving the new content item.

![Manually selected focal point](https://docs.kentico.com/docsassets/modules/image-ai-features/primary-image-manually-selected-focal-point.png "Manually selected focal point")

You can test this for yourself and instantly see how changing the focal point also **adjusts the cropped variants** of the image to be in line with the newly selected focal point.

![Vertical image variant](https://docs.kentico.com/docsassets/modules/image-ai-features/vertical-image-variant.png "Vertical image variant")

Learn more about how AIRA [processes and adjusts](https://docs.kentico.com/documentation/business-users/aira.md#image-processing) your images to improve performance and visual quality.

If you want to leverage the most out of **working with assets**, and see how _AIRA_ optimization works firsthand, check out the following short demo, where you’ll learn how to upload images into the **Content hub** and how to keep them organized. You'll also see how Xperience automatically prepares the uploaded images for use across your websites and campaigns.

🎮 [Work with assets in Xperience (interactive demo)](https://demo.arcade.software/xaM9EJqKeC5feN66Dl6P)

To follow along with this demo step by step, see details in our dedicated guide on [working with assets](https://docs.kentico.com/modules/work-with-assets/work-with-assets-interactive-demo.md).