---
title: Digital marketing fundamentals in Xperience
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

### Digital marketing fundamentals in Xperience

This video introduces Xperience’s digital marketing capabilities and shows how teams can better understand and engage their audiences.

You’ll follow how the Kbank team tracks visitor behavior, sorts users into meaningful groups, and builds **connected customer journeys** instead of isolated campaign touchpoints.

> **Key:** **Key topics:**
>
> - Tracking visitor activity and understanding customer behavior.
> - Using contact groups to segment audiences.
> - Building automated customer journeys.
> - Connecting forms, emails, and landing pages into one campaign flow.

🎮 [Digital marketing fundamentals in Xperience (interactive demo)](https://demo.arcade.software/2Q0yxmf14duDXa17ZQjJ)