Module: Welcome to Xperience by Kentico
4 of 12 Pages
Digital marketing fundamentals in Xperience
This video introduces Xperience’s digital marketing capabilities and shows how teams can better understand and engage their audiences.
You’ll follow how the Kbank team tracks visitor behavior, sorts users into meaningful groups, and builds connected customer journeys instead of isolated campaign touchpoints.
Key topics:
- Tracking visitor activity and understanding customer behavior.
- Using contact groups to segment audiences.
- Building automated customer journeys.
- Connecting forms, emails, and landing pages into one campaign flow.