---
title: Keep learning about Xperience digital marketing features
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

You've come to the end of the **Digital marketing essentials** guide. At this point, you have basic knowledge and understanding of how the different Xperience by Kentico capabilities help you capture and store data about your website visitors on your Xperience websites, and how to leverage that data into actionable insights.

You know how to **create a new landing page**, **add a form**, and **publish the page**. You also learned how to **add a contact group**, **create email automation**, and **create a personalized widget variant**.
Last but not least, you now understand the basics of **Contact management** and **GDPR** as they relate to each other.

Have a cookie for all your hard work – it's on us.

## How did you like this series?

We hope you have enjoyed this short introduction to _Digital marketing essentials_ in Xperience by Kentico. Tell us how you liked the guide by clicking the **Send us feedback** button at the end of this page.

## Continue learning about digital marketing

To continue learning how to work with websites built with Xperience, see the following recommended topics:

- [Data protection](https://docs.kentico.com/guides/configuration/data-protection.md) – see how you can manage personal data or customer consents.
- [Activity tracking](https://docs.kentico.com/guides/digital-marketing/activity-tracking.md) – see how you can track your visitors to track their customer journey on your website.
- [Work with contacts](https://docs.kentico.com/guides/digital-marketing/work-with-contacts.md) – learn how to manage contacts and contact groups and where to see your contact’s customer journey.
- [Work with forms](https://docs.kentico.com/guides/digital-marketing/work-with-forms.md) – see how to work with forms, adjust their fields, and make them user-friendly for website visitors to improve their user experience.
- [Work with email](https://docs.kentico.com/guides/digital-marketing/work-with-email.md) – discover how to prepare recipient lists, marketing emails and newsletter subscription and unsubscription confirmations in Xperience by Kentico.
- Find out about [Xperience by Kentico](<https://www.kentico.com/platforms/xperience-by-kentico>), the hybrid headless digital experience platform (DXP) that helps you drive better business outcomes.