---
title: Use email marketing
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Email marketing can promote your services or products and help you stay in touch with your customers. Xperience allows you to create the following types of emails:

- **Regular** emails for subscribed recipients.
- **Form autoresponders** are sent automatically after a visitor submits a form.
- **Confirmation** emails that notify recipients when they successfully subscribe or unsubscribe from email marketing.

Find out more about [emails](https://docs.kentico.com/documentation/business-users/digital-marketing/emails.md), [sending emails to subscribers](https://docs.kentico.com/documentation/business-users/digital-marketing/emails/send-regular-emails-to-subscribers.md), and [tracking email statistics](https://docs.kentico.com/documentation/business-users/digital-marketing/emails/track-email-statistics.md) in the documentation.

See how you can set up a newsletter in Xperience by Kentico.

🎬 [Video](https://www.youtube.com/embed/uWkV4ALAitg?si=7setMXoOar7I6rJL)

## Exercise - Sending a newsletter to a recipient list

In this exercise, you'll see how you can prepare a newsletter email and send it to a newsletter recipient list.

 **Task**:

You want to advertise your financing solutions for small businesses to your newsletter subscribers. Create an email informing your recipients about the advantages of a loan for small businesses.

### Create the email

1. Go to the **Marketing Emails** channel application.
2. Create a **New email**.
3. Fill in:
   1. **Email name**: _SMB loan newsletter_.
   2. **Email purpose**: _Regular_.
   3. **Content type**: _Simple email_.
   4. Select **Continue**.
4. Choose **Email template**: _Simple regular template_.
5. **Create** the email.
6. Add a **Subject**: _Financing Solutions for Small Business_.
7. Fill in the **Preview text**: _Empower your small business with tailored financial solutions from Kbank_.

### Add email content

1. Copy the following text and paste it into the email:\
   _Hello,\
   At Kbank, we believe in empowering you to create the business of your dreams. That's why we're excited to share our latest loan offer for small businesses with you. With Kbank finance services, you gain access to a comprehensive suite of services designed to drive growth and profitability. We understand the challenges small businesses face. Whether you need assistance with budgeting, capital acquisition, or preparing accurate financial reports, our experienced advisors are here to support you every step. Download a Modern Makeovers case study and get inspired by the successes of others.\
   Find out more.\
   Let us help you unlock your small business's full potential and build a path to success.
   Best regards,\
   Mike Tracy\
   Senior Loan Officer, Kbank_
2. **Insert dynamic text** after _Hello_ to personalize the newsletter. You may need to add a space between _Hello_ and the dynamic text field. Choose the _First name_ as a **Recipient attribute** and **Insert** the field.
3. Highlight the _Find out more_, **Insert link**, and choose the **Page** option.
   1. Select the _Campaign pages_ in the content tree and _SMB loan campaign_ from the available pages. If you cannot find the page, switch to **Business Banking** in the drop-down menu above the content tree.
   2. **Insert** the chosen page.
4. **Save** the email.
5. Switch to the **Properties** tab on the right and fill in:
   1. **Code name**: _SMBLoanNewsletter_.
   2. **Sender**: _Mike_.
   3. **Send to**: _Newsletter recipient list_.
   4. **Save** the changes.

Once the newsletter is ready, you can see what it looks like in the **Preview** tab.

### Sending your email

If you are happy with the email, you can **Review and send** the email. You can schedule the time to send it or send it immediately.

> **Info:** The _Kbank demo website_ is not connected to any SMTP server, so your test email will be marked as **being sent**, but the hosted training environment **will not send** your email to any real-life email address.
>
> ![](https://docs.kentico.com/docsassets/modules/email-marketing-essentials/tutorial-sending-email-status.png)