---
title: Digital marketing introduction
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Xperience by Kentico is a [digital experience platform (DXP)](https://www.kentico.com/cms-vs-dxp-which-is-right-for-you) that simplifies marketing technology and empowers teams to create cohesive, personalized experiences. Combining content management and digital marketing in a single platform helps businesses engage customers across websites, microsites, email, and other digital channels. With built-in automation, personalization, and analytics, marketers can streamline workflows, reduce repetitive tasks, and focus on delivering impactful campaigns.

In short, Xperience by Kentico lets you capture and store visitor data, transform it into actionable insights, and tailor experiences across different marketing channels.

🎬 [Video](https://www.youtube.com/embed/-cO_Vs0fVDA?si=y7nUGFfeKY7HAhYh)

> **Info:** [AustralianSuper](<https://www.australiansuper.com/campaigns/lucrf>) (formerly [LUCRF Super](<https://www.lucrf.com.au/>), Australia’s first industry super fund), improved customer interactions through personalization and SMS marketing. AustralianSuper’s form completion rate grew by 193% after streamlining customer communication processes.

This **Digital marketing essentials** series covers key topics to help you make the most of Xperience by Kentico's marketing features. You'll learn to manage visitor data, collect insights, segment audiences, personalize content, and optimize email marketing. Each tutorial is standalone, allowing you to explore topics without prior context.

## Online marketing exercises

> **Info:** To follow along with the exercises, request access to a demo Kbank website via the [form at kentico.com](<https://www.kentico.com/customers/educationcenter/training-website-requests>). (Select the _Xperience by Kentico – Business Tutorial Kbank demo site_ option.)