Module: Customer journeys
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Track who downloads the case study
Advanced license required
Features described on this page require the Xperience by Kentico Advanced license tier.
Features described on this page require the Xperience by Kentico Advanced license tier.
Last, let’s track who reaches the final destination: downloading the case study from the website.
- Add the last stage: Downloaded the Case Study
- KPI: 75 downloads
- Use the built-in Contact has performed custom activity
- Select Custom activity Sample File Download (The Sample File Download and other conditions in the dropdown selector were custom-built for the demo website. Your website options might vary)
- Specify that the activity contains value: download-smb-case-study (Targeting the value of the logged activity was custom built for the Kbank demo site; your website options might vary.)
- Apply and save.
Why this stage matters:
This is your moment of truth. It’s the clearest sign of real interest in your product or service. If many users stop just short of this step, it may indicate a technical issue or a misalignment in expectations.
If people don’t reach this step:
Double-check that the email link works, the download page loads correctly, the user action logs, and your messaging stays consistent throughout the journey.