---
title: Track who downloads the case study
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Step 6 – Track who downloads the case study

Last, let's track who reaches the final destination: downloading the case study from the website.

1. Add the last stage: _Downloaded the Case Study_
2. KPI: _75_ downloads
3. Use the built-in **Contact has performed custom activity**
4. Select **Custom activity** _Sample File Download_ (The **Sample File Download** and other conditions in the dropdown selector were custom-built for the demo website. Your website options might vary)
5. Specify that the activity **contains** value: _download-smb-case-study_ (Targeting the value of the logged activity was custom built for the Kbank demo site; your website options might vary.)
6. Apply and save.

![Add a file download custom activity stage](https://docs.kentico.com/docsassets/modules/track-who-downloads-the-case-study/6_customer_journey_stage_6.png "Add a file download custom activity stage")

> **Tip:** **Why this stage matters:**
>
> This is your moment of truth. It's the clearest sign of real interest in your product or service. If many users stop just short of this step, it may indicate a technical issue or a misalignment in expectations.

> **Warning:** **If people don't reach this step:**
>
> Double-check that the email link works, the download page loads correctly, the user action logs, and your messaging stays consistent throughout the journey.