Module: Customer journeys
20 of 26 Pages
Track the page before the form
Advanced license required
Features described on this page require the Xperience by Kentico Advanced license tier.
Features described on this page require the Xperience by Kentico Advanced license tier.
Most visitors don’t land on just a form. They’ll likely end on a page that hosts the request form. Let’s create a touchpoint for this page as well.
- Add new Stage.
- Name the stage, for example: Visited Download case study page.
- Set the KPI target to 75 visits.
- Use the built-in condition rule: Contact has visited page.
- Select the Business banking channel, and from the content tree, choose the Download SMB case study page in the Campaign assets > Downloadables subfolder.
- Apply the condition and rearrange the stages using drag and drop.
Why this stage matters:
This step shows intent. If users are visiting the loan page but not submitting the form, it can indicate confusion or friction. To mitigate the drop-off, improve clarity or create more persuasive content to meet your visitor’s expectations.
Watch for a high drop-off after this page. This may signal that your content isn’t convincing enough or that the Call to action buttons are unclear. Check the loading speed, clarity of the message, and whether the value promoted by this page is obvious.