Module: Customer journeys
22 of 26 Pages
Track interest in deeper content
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Features described on this page require the Xperience by Kentico Advanced license tier.
Features described on this page require the Xperience by Kentico Advanced license tier.
The campaign landing page features a case study. Let’s measure how many people show interest by requesting it.
- Add a new stage: Requested Case Study.
- KPI target: 300 form submission.
- Set Condition to Form submitted: Loan for small businesses.
- Apply, arrange the journey steps and Save your journey.
Why this stage matters:
Case studies build trust and credibility. If users take the time to fill out a form to request one, they’re clearly engaged and see value in what you offer. It also shows that they’re moving beyond curiosity into evaluation.
Low interest here could mean your offer isn’t strong enough.
Ensure that the content on the page clearly explains the value of the case study. Add testimonials or highlight results upfront.