---
title: Track interest in deeper content
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Step 4 – Track interest in deeper content

The campaign landing page features a **case study**. Let's measure how many people show interest by requesting it.

1. Add a new stage: _Requested Case Study_.
2. KPI target: _300_ form submission.
3. Set **Condition** to **Form submitted**: _Loan for small businesses_.
4. **Apply**, arrange the journey steps and **Save** your journey.

![Add a form submission stage](https://docs.kentico.com/docsassets/modules/track-interest-in-deeper-content/4_customer_journey_stage_4.png "Add a form submission stage")

> **Tip:** **Why this stage matters:**
>
> Case studies build trust and credibility. If users take the time to fill out a form to request one, they're clearly engaged and see value in what you offer. It also shows that they're moving beyond curiosity into evaluation.

> **Warning:** **Low interest here could mean your offer isn't strong enough.**
>
> Ensure that the content on the page clearly explains the value of the case study. Add testimonials or highlight results upfront.