Module: Customer journeys
19 of 26 Pages
Start with the end in mind
Features described on this page require the Xperience by Kentico Advanced license tier.
Let’s start with the most important indicator for the Kbank business, the final conversion point: a user submitting the Small Business Loan Request form.
- Open the Customer journeys application in Xperience by Kentico and Create New journey.
- Edit the auto-generated name to, for example: Small business loan - demo and Save your changes.
- Use the Stage button to create new touch point.
- Name this stage appropriately, for example: Requested Small Business Loan.
- Set the KPI target to 50 conversions.
- Use the Condition button to create condition.
- Then, add a condition group.
- From the list of options, use the built-in condition rule: Contact has submitted form.
- Select the Small Business Loan form.
- Apply and Save your changes.
Why this stage matters: This final stage represents your business goal requested by the business owner. You should design everything else in the journey to get people to this stage. Measuring conversions helps you align your marketing content with real outcomes. It’s the clearest indicator that your digital marketing efforts are turning interest into real leads and that you’re delivering.
Watch for low form completions.
Once completed, the campaign journey will show you drop-off between individual stages. If you see a drop off before this final stage, meaning customer don’t submit the form, consider whether your form is too long, unclear, or unappealing. Try optimizing the form design, headline, or incentives.