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Administration interface basics Developers and admins Business users Changelog Glossary
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Welcome to Xperience by Kentico Administration interface basics Customer journeys Digital marketing Configuration Development Architecture Upgrade to Xperience by Kentico
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Customer journeys

Working with customer journeys in Xperience by Kentico
Analyze customer behavior, improve engagement
What is a customer journey?
Customer journeys, sales funnel, and other concepts
The real value of customer journeys
Customer journey - benefits vs. drawbacks
Anatomy of customer journeys
Founding principles
Stages and touchpoints
Campaigns - driving success
Xperience - integrate data, build seamless journeys
Prepare to build customer journey
Gather website and app analytics data
Identify customer segments
Use Sales and Support Team's insights
Customer journeys - a hands-on tutorial
Build your first full customer journey
Building a journey in an interactive walktrough
Start with the end in mind
Track the page before the form
Measure traffic from your landing page
Track interest in deeper content
Measure email engagement
Track who downloads the case study
See the full journey and find drop-offs
Customer journeys - final page

Module: Customer journeys

25 of 26 Pages

See the full journey and find drop-offs

See the full journey and find drop-offs

Once you save and preview your complete journey using the Journey view, Xperience by Kentico will calculate the data. You'll see each stage with conversion counts and drop-off percentages.

Use this view to:

Spot weak links between touchpoints.
Identify content gaps or unclear CTAs.
Prioritize improvements that will increase conversions.

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