Module: Customer journeys

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Measure traffic from your landing page

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Advanced license required

Features described on this page require the Xperience by Kentico Advanced license tier.

Let’s trace users to a campaign page your team created to capture leads.

  1. Add a new stage: Visited Small Business Loan Campaign Page.
  2. Set the KPI target to 1,000 page visits.
  3. Add a built-in condition rule Contact has visited page and ensure you’ve selected the Business Banking channel.
  4. Select the SMB Loan campaign page in the Campaign pages folder in the content tree.
  5. Click Apply and reorder the journey.

Add a campaing page touchpoints

Why this stage matters:

This is your campaign launchpad. It’s where ads, personalized content across your website, emails, and social traffic converge. If this page isn’t performing, you lose customers before they begin exploring. It’s your first impression.

Watch for low traffic here.   Drop-off between this stage and the following touch point may suggest problems with your promotion strategy. Review how you drive traffic through personalized content, ads, emails, or social posts.

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