Module: Customer journeys

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Measure email engagement

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Advanced license required

Features described on this page require the Xperience by Kentico Advanced license tier.

After submitting the case study form, users receive an email with a download link. Let’s see who clicks.

  1. Add a stage: Clicked Link in Case Study Email.
  2. KPI: `100* clicks.
  3. Use the built-in condition: Contact has clicked on a link with a URL.
  4. Configure the condition to link contains with value: download-smb-case-study (The value represents the URL slug of the target page.)
  5. Email: SMB Kbank Jumpstart Loan.  
  6. Apply the condition.

Add an email click stage

Why this stage matters:  

Email engagement tells you how well your follow-up content works. If they open the email and click, you’ve successfully extended the journey. If not, you might need to rethink the subject line, timing or its content.

Poor email click-through rates?

Review your subject line, email layout, and clarity of the call-to-action.

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