---
title: Measure email engagement
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

## Step 5 – Measure email engagement

After submitting the case study form, users receive an email with a download link. Let's see who clicks.

1. Add a stage: _Clicked Link in Case Study Email_.

2. KPI: \*\`_100_ clicks.

3. Use the built-in condition: **Contact has clicked on a link with a URL**.

4. Configure the condition to link **contains** with value: _download-smb-case-study_ (The value represents the URL slug of the target page.)

5. **Email**: _SMB Kbank Jumpstart Loan_.

6. Apply the condition.

![Add an email click stage](https://docs.kentico.com/docsassets/modules/measure-email-engagement/5_customer_journey_stage_5.png "Add an email click stage")

> **Tip:** **Why this stage matters:**
>
> Email engagement tells you how well your follow-up content works. If they open the email and click, you've successfully extended the journey. If not, you might need to rethink the subject line, timing or its content.

> **Warning:** **Poor email click-through rates?**
>
> Review your subject line, email layout, and clarity of the call-to-action.