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title: Anatomy of customer journeys
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> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Are you ready to go beyond the basics and start building real, effective customer journeys? This guide breaks it all down.

_Anatomy of customer journeys - Key components_ explores the foundational building blocks every marketer needs to understand to craft journeys that convert – and retain.
This article gives you the full picture of what makes a customer journey tick, from understanding how customers move through different **stages** (**See, Think, Do, Care**) to mapping each interaction across **touchpoints** and **customer segments**.

In this guide, you'll learn:

> **Info:** 
>
> - What touchpoints are – and how they shape the customer's experience.
>
> - How to identify and work with customer segments like MQLs, SQLs, or loyal customers.
>
> - Why journey stages matter and how to make sure they reflect what your customers are really thinking.
>
> - How to work with data integrations to deliver personalized, data-driven experiences.

This is your go-to guide for connecting the dots between strategy and execution – perfect for marketers looking to deepen their understanding and start building journeys smarter with **Xperience by Kentico**.