Deeper dive into Forms

The Forms application enables content editors to create and edit forms. Forms allow you to gather structured data from website visitors. A typical example can be a “Contact Us” form or a form in which visitors provide some data required to attain a specific goal.

The system uses information provided via forms to update the contacts representing your website’s visitors (provided they give the necessary consent). For example, forms can be a way for visitors to provide their location or other information that your site’s developers can use to personalize displayed content.