Commerce presentation components wrap-up

Key takeaways

• Presentation components in XbyK follow a hierarchy: Page Template → Section → Widget → Content Item.
• Classify widgets into three patterns based on how they source content: Mixed content (Content hub reference + overrides), Referenced content (Content hub reference only), and Stored content (page-specific).
• Mixed content widgets are the recommended default for commerce scenarios - they let editors run campaigns and optimization tests without altering canonical content.
• Keep widget properties under 15 per widget, group them logically, and use conditional visibility to manage complexity.
• Establish governance rules for templates, sections, and widgets to balance editorial flexibility with brand consistency.