Work with Content Strategist agent

Xperience’s Content Strategist agent helps you review page content against your team’s content strategy document before publishing or during content cleanup. The agent works inside Xperience by Kentico as part of the AIRA Agentic Marketing Suite, so you can ask for feedback while you work.

Use Content Strategist as a practical review partner, not as a replacement for your editors. The agent checks whether your content aligns with your brand voice, tone, style rules, and terminology, then provides structured findings for your team to review and apply.

How AIRA processes your review request

You start by asking AIRA for a content review in plain language in the AIRA chat window. When AIRA recognizes a request about content quality, brand voice, style rules, or content strategy, it routes the request to the Content Strategist agent.

Before you ask for the review, open the page you want the agent to evaluate. The agent also needs to understand the target persona and content type that it should evaluate against. If you don’t provide them, the agent asks before starting. This matters because a product page, tutorial, or concept explainer each needs a different balance of detail, confidence, and warmth.

You then have two main use cases for how to engage with the Content Strategist agent:

1. Ask the agent to generate a Content Strategy artifact, and use this file for the agentic review of your page.
2. Ask for an evaluation of your content page based on an existing Content Strategy document that you can upload via the AIRA chat window.

How the Content Strategy file shapes the review

The Content Strategy file serves as the single source of truth for the agentic review. It is a dedicated artifact, or an output typically generated or used by AIRA as a Markdown file, that captures your voice, tone, and style guidelines in a structured format.

When evaluating your content, the Content Strategist agent references this Content Strategy artifact to ensure consistency and alignment. It does not assess content against other brand documents, editorial notes, or campaign materials that may exist outside this defined artifact.

A useful Content Strategy defines the standards the agent can apply during review. At minimum, you should describe target audiences, voice attributes, tone expectations by content type, style rules, terminology, and examples of good usage.

Better input leads to more useful findings. If the strategy explains what friendly voice means for your team, shows phrases that fit, and lists language to avoid, the agent can give more precise recommendations.

What an agent-ready Content Strategy file includes

For example, let’s consider a scenario of a Kbank mortgage campaign page. The landing page is already prepared in Xperience, along with the content. You know that your audience are first-time home-buyers, and you know that you want to make the benefits of the offer stand out, but you don’t want to sound too pushy.

If you don’t have an internal Content Strategy document yet, now is the time to check the content with the Content Strategy agent, and have it prepare a structured Content Strategy artifact that contains all the important details for a later review:

• Who we are.
• Target audiences.
• Brand voice.
• Tone guidelines.
• Style guide.
• Terminology guide.
• Content type-specific guidelines.

Each section gives the agent a different kind of context for a later review. Target audiences shape vocabulary and detail level. Brand voice and tone guidelines help the agent judge whether the page feels right. Style and terminology sections help the agent catch concrete issues, such as product names, preferred terms, calls to action, and link text.

Get your page reviewed by the Content Strategist

What the Content Strategist agent reviews

After calling the agent in AIRA chat window, the Content Strategist evaluates contents of your page against the Content Strategy artifact in three main default areas: style compliance, tone evaluation, and voice alignment.

Style compliance – checks rules such as product names, approved terminology, grammar conventions, capitalization, interaction verbs, sentence structure, and link text.

Tone evaluation – checks whether the page sounds right for the selected content type and target audience. A tutorial for marketers may need to sound encouraging. A technical documentation page may need to sound more precise.

Voice alignment – checks whether the page reflects your brand traits (imagine them as your brand’s personality type). If your Content Strategy defines your voice as Friendly, Clear, Helpful, and Inclusive, the agent evaluates each trait separately and cites examples from the page that comply with these traits.

What to include when asking for review

A strong prompt contains core information the agent should have access to, like the review request, target persona, content type, and any focus area you care about most.

With these details in place, you can ask AIRA to:

• Review a product page for marketers against your Content Strategy document.
• Check whether a tutorial for business users follows your brand voice and tone.
• Run a style compliance check for a developer documentation page.
• Review a concept explainer for content editors and focus on terminology consistency.

If you’re not sure which content type fits the page, say so explicitly. The agent can then better help you decide whether the page is closer to a how-to guide, a tutorial, a concept explainer, a documentation page, or a product page.

When Content Strategist helps your team most

The Content Strategist agent is most useful when your team needs consistent content across people, pages, and campaigns. Here are some realistic scenarios in which you will find the agent helpful:

• Before publishing an important page, ask the agent to check whether the content follows your Content Strategy. For a Kbank mortgage campaign page, the agent could review whether the page sounds reassuring and professional, uses approved mortgage terms, and supports clear application calls to action.
• During a content review sprint, use the agent to check high-traffic pages for outdated product names, tone drift, and recurring style issues.
• When several different writers contribute to the same piece of content, use the agent to catch differences in terminology, capitalization, and interaction verbs before an editor spends time on those details.
• When an agency or freelancer sends a draft, use the agentic review to give specific, detailed feedback instead of broad notes such as “make it sound more like us.”

The agent can also help when a page tries to do too many things at once, such as mixing broad explanation with step-by-step instructions.

Where to manage Content Strategist settings and artifacts

Your team manages Content Strategist settings and Content Strategy artifacts in AIRA agent configuration.

With the right permissions, you can download content-strategy.md Markdown file from the Artifacts tab in the AIRA application. You can also ask AIRA to create a Content Strategy or save existing strategy content as the shared artifact.

How to read and prioritize Content Strategist findings

The Content Strategist findings usually include the exact text from the page, the related rule or expectation, a recommended fix, and a severity level.

• Critical findings affect brand trust, accuracy, or the main reader experience. Review these first.
• Major findings can make the content feel off-brand, unclear, or inconsistent.
• Minor findings usually cover smaller style or terminology issues.
• Suggestion findings are optional improvements. Review them with human judgment.

Voice ratings such as Strong, Adequate, and Weak help your team discuss brand fit. Treat them as editorial signals, not automatic publishing decisions.

The findings will also contain a Recommendations section that contains recommended improvement steps that can quickly guide you to page-specific content improvements.

Current preview limits and practical workarounds

Because the Content Strategist agent is still in preview, keep the current limits in mind:

• The agent currently reviews only for the page you have opened in the page tree.
• If you need the agent to review many pages at once, start with high-traffic pages, active campaign pages, or pages affected by a rebrand, and go one by one.
• The 20K-character message limit affects how much existing strategy content you can provide through AIRA. Instead of pasting a full brand book, create a focused Content Strategy file for agent use.
• If the agent provides effort or time estimates, treat them as guidance, not as a promise. Your editor still decides which findings matter.

Improve your use of Content Strategist over time

Your ability to get the most ouf of the Content Strategist agent can improve as your team learns from real-life review examples. If the agent keeps flagging the same issue, clarify that rule in the strategy. If feedback feels too vague, add examples that show what good content looks like.

Your initial Content Strategy artifact does not have to cover every single aspect of the content you created. Start small with the categories that matter most:

• Product naming
• Audience tone
• Approved terminology
• Calls to action
• Common phrases to avoid

Then review one important page, refine the Content Strategy artifact where the agent clearly needs more context, and keep iterating until you’re happy with your results. And on your next Content Strategy review, you can add more as you get used to the agentic flow in your daily content editing.