Welcome to Xperience by Kentico
Welcome to Xperience by Kentico, a modern digital experience platform that brings content management, digital marketing, commerce, and AI-powered assistance together in one connected solution.
This guide hosts a short onboarding video series designed to help marketers, content editors, and business users quickly understand how Xperience works and how its key capabilities fit together.
Each video focuses on a specific business area and builds on a simple, real‑world example.
The videos in this series were recorded using Kbank, our internal demo environment.
If you’d like to try what it’s like working with Xperience in a safe sandbox, you can request Xperience by Kentico - Business Tutorial Kbank demo site through a form on our website.
What you’ll find in the Xperience onboarding video series
The Welcome to Xperience video series provides a high‑level orientation of the platform without going deep into technical detail.
Across the full series, you’ll see how Xperience helps business teams:
- Plan, create, and reuse content from a single place.
- Understand and segment audiences using visitor data.
- Build connected, personalized digital experiences.
- Collaborate efficiently using roles, workflows, and approvals.
- Accelerate everyday tasks with AI‑assisted features.
- Support digital marketing that connects to commerce scenarios.
Each video is organized by a main business topic, allowing you to either watch the entire series end‑to‑end or jump directly to the areas most relevant to your role.
Xperience by Kentico onboarding series
Welcome to Xperience by Kentico: Platform overview
This introductory video explains what Xperience by Kentico is and how its core capabilities come together in a single platform.
Using a fictional “Family Savings” campaign, you’ll see how marketers and editors move from planning to execution while working in one shared environment.
Key topics:
- What Xperience by Kentico is and who it’s for.
- How content management, digital marketing, commerce, and AI fit together.
- How to navigate the Xperience dashboard and main business applications.
- Why having a single content and campaign hub reduces tool‑switching.
Digital marketing fundamentals in Xperience
This video introduces Xperience’s digital marketing capabilities and shows how teams can better understand and engage their audiences.
You’ll follow how the Kbank team tracks visitor behavior, sorts users into meaningful groups, and builds connected customer journeys instead of isolated campaign touchpoints.
Key topics:
- Tracking visitor activity and understanding customer behavior.
- Using contact groups to segment audiences.
- Building automated customer journeys.
- Connecting forms, emails, and landing pages into one campaign flow.
Personalization and Page Builder essentials
In this video, you’ll learn how Xperience enables marketers and editors to personalize content without rebuilding pages from scratch.
The demo shows how different audiences can see distinct versions of the same page, email, or widget, all managed from a single editing experience.
Key topics:
- Working with pages in the Page Builder.
- Creating widget variants for different audiences.
- Personalizing content based on contact groups.
- Supporting membership and role‑based content scenarios.
- Applying personalization in both pages and emails.
Content management essentials
This video focuses on how content is created, managed, and reused behind the scenes in Xperience.
You’ll see how the Content hub acts as a single source of truth for assets and content items, helping teams stay organized and scale their content efficiently.
Key topics:
- Managing reusable content in the Content hub.
- Editing structured content items.
- Reusing content across pages, emails, and campaigns.
- Working with workflows for review and approval.
- Creating and managing multilingual content.
AI‑assisted features with AIRA
This video introduces AIRA, Kentico’s AI‑powered assistant, and shows how it helps business users work faster and more consistently.
You’ll see how AIRA supports content creation, refinement, accessibility, and optimization directly in the tools marketers already use.
Key topics:
- Refining and generating text with AI assistance.
- Improving email and page content efficiently.
- Creating AI‑generated image descriptions, tags, and focal points.
- Producing language variants with AI translation.
- Using in‑product AI assistance for guidance and insights.
User roles, collaboration, and access control
This video explains how Xperience supports collaboration across larger teams while maintaining clear responsibilities and access rules.
You’ll learn how roles, permissions, and workflows come together to create a structured and safe working environment.
Key topics:
- User roles and permissions.
- Access to applications and content.
- Collaboration across marketing and editorial teams.
- Review and publishing with workflows.
Digital commerce in Xperience
This video provides a high‑level look at Xperience’s commerce capabilities and how they connect to marketing and content workflows.
It helps marketers understand how campaigns can support product‑based scenarios without treating commerce as a separate system.
Key topics:
- Managing products and variants.
- Working with customers, orders, and promotions.
- Supporting discounts and campaign‑driven offers.
- Connecting commerce data with content and personalization.
Wrap‑up
You’ve now seen how Xperience by Kentico brings content management, digital marketing, personalization, commerce, and AI‑assisted workflows into a single platform.
For marketers and content editors, this means:
- One place to manage content and digital marketing.
- Better audience understanding and targeting.
- More relevant, personalized experiences.
- Faster workflows with AI assistance.
- Stronger collaboration across teams.
To continue building on what you learned here, explore the learning resources available in Kentico’s Learn Portal, where you’ll find deeper guides, hands‑on tutorials, and role‑based learning paths.
If you’re keen on following up on the topics from this video series, then the Xperience essentials for marketers and editors learning path is just for you.
Where to go next?
Always looking for deeper insights?
Get to know what’s down the road by browsing our product roadmap. We’re always forging ahead to bring you and your customers a better Xperience.