Automation customization

Xperience by Kentico allows developers to extend marketing automation with custom components. These components appear in the Automation Builder UI alongside built-in steps and triggers, and can be configured by marketers.

The following types of custom automation components are available:

• Custom automation steps – developer-created action steps that perform project-specific logic (e.g., CRM synchronization, notifications, data enrichment). Actions can optionally expose configurable properties to marketers.

Common use cases for customizing automation include:

• Synchronizing contact data to external CRMs
• Sending notification emails or SMS to internal users
• Enriching contact profiles from third-party data sources